Drop in any video, a webinar or Zoom recording, a Loom, a course lesson or a public link, and Tugan.ai watches it for you, pulls out the real arguments, stories and numbers, and writes a complete article around them: a search-oriented headline, an intro hook, scannable H2 sections, key takeaways and a closing CTA. Because it works from what was actually said in the video (not a one-line prompt), the post keeps your best lines and specific data instead of the generic filler you get when you ask ChatGPT to "write a blog post about" a topic.
Why turn a video file or link into a blog post?
- Video is invisible to search. A blog post built from the same recording ranks, gets cited and pulls in long-tail organic traffic for months after the video was made.
- Most of your video library will never be public. Webinars, trainings, Zoom interviews and course lessons hold your best material, this is how it gets out.
- You already did the hard part. The research, the stories and the data are in the recording, turning them into text is the highest-ROI move you can make from one video.
- It reaches the people who'll never press play. Plenty of readers will skim a 4-minute article but never commit to a 30-minute recording.
See it in action
Video: "Onboarding teardown: how we doubled activation", webinar replay recording, 34 min [From the recording] "So when we started, activation was 22%, and we tried everything on the marketing side first, more emails, more tooltips, none of it moved. The thing that finally worked was embarrassing in hindsight. Our signup form had 12 fields. Twelve. We cut it to 3 and moved everything else into the product as a checklist you complete after you're in. Then we killed our 6-email onboarding drip, nobody read past email two anyway, and replaced it with 2 emails triggered by what the user actually does. Stuck on step two? You get the email for step two. Six weeks later activation was 41%. Nothing about the product changed. We just stopped putting a wall in front of it."
# How One SaaS Team Went From 22% to 41% Activation (Without Touching the Product) Most activation problems get treated as marketing problems: more emails, more tooltips, more nudges. This team tried all of that first. What actually worked was simpler, and a little embarrassing. ## The wall nobody saw: a 12-field signup form Their signup form asked for 12 fields before a user ever saw the product. They cut it to 3 and moved everything else into an in-product checklist users complete after they're already inside. ## Killing the drip: from 6 scheduled emails to 2 triggered ones Their 6-email onboarding sequence looked thorough on paper. In practice, nobody read past email two. They replaced it with 2 emails triggered by user behaviour: stuck on step two, you get the email for step two. ## The result: activation nearly doubled in six weeks Activation went from **22% to 41%** in six weeks, with zero changes to the product itself. ## Key takeaways - Long signup forms kill activation: collect the minimum, ask the rest in-product - Behaviour-triggered emails beat scheduled drips, send help where the user is stuck - Before adding onboarding, remove friction: this team doubled activation by subtraction
What is the Video to Blog Post?
A video-to-blog-post converter turns the spoken content of any video into a written, publish-ready article. It works from the video or its transcript, identifies the structure and key points, and rewrites them as clean prose with headings and flow, so a 30-minute recording becomes a 1,000-1,500-word post you can publish to your blog or Medium. Unlike YouTube-only tools, it handles the videos that never go public, webinar replays, Zoom interviews, Looms and course lessons, which is where most teams' best unrepurposed material actually lives.
How it works
- 1
Add the video
Paste a public video link, or drop in the transcript of any recording, a webinar, Zoom call, Loom or course lesson. No editing or cleanup needed.
- 2
Tugan analyses the full recording
It works through everything that was said to find the through-line, the strongest points, the stories and any numbers mentioned.
- 3
It writes a structured post
You get a search-oriented headline, an intro hook, logical H2 sections, a key-takeaways block and a conclusion, formatted and ready to edit.
- 4
Refine and publish
Tweak the tone, expand a section or regenerate, then paste into your CMS, no copywriter required.
What a great blog post includes
- An SEO-friendly H1 that targets a real search query, not just the video's title
- A short intro hook that frames the problem and promises the payoff
- Logical H2/H3 sections that follow the actual arc of the recording
- The speaker's specific stories, numbers and quotes, kept intact
- A scannable "key takeaways" block for skimmers and featured snippets
- A closing conclusion with a natural call to action or an embed of the original video
Who it's for
Course creators & coaches
Turn recorded lessons and trainings into articles that market the course and rank for the topics you teach.
Marketing teams
Repurpose webinar and event recordings into SEO content instead of letting them die in a drive folder.
Creators & YouTubers
Convert unlisted recordings and private replays into companion posts, including the videos that never went live on your channel.
Agencies
Add written repurposing to your video packages, every client recording becomes a deliverable article.
Benefits
- Works with Zoom, Loom and webinar replays, not just YouTube links
- No transcript cleanup, paste and go
- Keeps the recording's real stories, numbers and voice
- Structured with headings and takeaways, not a wall of transcript
- One video you can then spin into a thread, post and newsletter
Frequently asked questions
What kinds of videos work?+
Any video with people talking: webinar and Zoom recordings, Looms, course lessons, talks, interviews and public video links. Paste a link where there is one, or drop in the transcript of any private recording, and Tugan works from what was actually said.
How is this different from the YouTube to blog post converter?+
The YouTube tool is built around public YouTube links. This one handles the rest of your video library, the webinar replays, Zoom calls and course videos that never touch YouTube, which for most teams is where the best unpublished material lives.
Will the post just be the transcript with headings added?+
No. A transcript is verbatim, full of filler and unreadable as an article. Tugan rewrites the ideas into clean, structured prose, a real post with a hook, logical sections, takeaways and a conclusion, while keeping the specific stories and numbers from the recording.
Is the generated post good for SEO?+
Yes, that's the main reason to do this, since a video can't rank as text. The output uses a search-oriented H1, scannable H2s and a takeaways block. Add your target keyword, internal links and, if the video is public, an embed of it before publishing, and the structure is built to rank.
Can I turn the same video into other formats?+
Yes. The same recording can become a newsletter, a Twitter thread, a LinkedIn post or a set of social posts, repurpose one video across every channel instead of starting from a blank page each time.
Turn any content into world-class marketing, in seconds
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