Content marketing and AI glossary
Five terms we get asked about most, defined in plain English. Each one links to a guide and a tool so you can put it into practice.
AI Content Generation
AI content generation is the use of artificial intelligence, primarily large language models, to produce written or visual content such as social posts, threads, newsletters, and emails. The best results come from giving the AI real source material (context), not just a blank prompt.
Put it into practice:LinkedIn Post Generator
Generative Engine Optimization
Generative engine optimization (GEO) is the practice of structuring and writing content so that AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode) surface and cite it. Answer engine optimization (AEO) and LLM SEO are names for the same goal: be a cited source inside machine-generated answers, not just a blue link.
Put it into practice:URL to Blog Post
Hook Copywriting
Hook copywriting is the craft of writing the opening line of a piece of content, a post, email, ad, or video, so compellingly that it stops the scroll and pulls the reader into the next sentence.
Put it into practice:Hook Generator
LinkedIn Carousel
A LinkedIn carousel is a swipeable, multi-slide post, uploaded as a PDF document, that lets you walk an audience through an idea one slide at a time, combining the depth of a thread with the visual punch of design.
Put it into practice:LinkedIn Post Generator
Twitter Thread
A Twitter thread, now an X thread, is a series of connected posts published in sequence as replies to one another, used to tell a story, teach a concept, or make an argument that won't fit in a single 280-character post.
Put it into practice:Twitter Thread Generator
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