Paste a headline, a thread hook or an email subject line and get an instant 0-100 score based on length, structure, numbers, power words and emotional triggers, plus specific suggestions to improve it. Great for testing variations before you publish.
A score is only useful when you know what to change. Our guide on how to write TikTok hooks breaks down 15 formulas with real examples, and hook copywriting explains the principle behind them.
What is the Headline Analyzer?
A headline analyzer scores how clickable a headline is likely to be and tells you why. It checks the signals that correlate with click-through, ideal length, a concrete number, a power word, an emotional trigger and a curiosity-opening first word, and surfaces what’s missing.
How it works
- 1
Paste a headline
Enter any headline, hook or subject line.
- 2
Get a score
See a 0-100 rating plus the underlying signals (length, numbers, power and emotion words).
- 3
Apply the fixes
Follow the targeted tips, tweak, and re-test until the score climbs.
Who it's for
Bloggers
Test article titles before publishing.
Email marketers
A/B your subject lines against the 60-character cutoff.
Content creators
Sharpen thread and video hooks for higher stop-rate.
Benefits
- Instant 0-100 score
- Specific, actionable fixes
- Works for headlines, hooks and subject lines
- Free, private, no signup
Frequently asked questions
What makes a good headline?+
The strongest headlines are scannable (about 30-70 characters), include a specific number, use a power word, open with a curiosity trigger (How, Why, Stop, a number), and carry one emotional charge. The analyzer checks each of these.
How is the score calculated?+
It combines length, word count, presence of numbers, power words, emotional words and a curiosity-opening first word into a 0-100 estimate of click potential. It’s a heuristic guide, not a guarantee, always test with your real audience.
Can I use it for email subject lines?+
Yes. The same signals drive open rates, and the tool flags when you exceed the ~60-character inbox cutoff.
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Related tools and guides
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- LinkedIn Text Formatter
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- Twitter Thread Generator
Turn a topic, an idea or any link into a ready-to-post X thread: hook, numbered posts and a closing call to action.
- Hook Generator
Get 10 opening lines for any post, thread, video or ad, each built on a different hook pattern.
- How to Write a Twitter Thread That Gets Read
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